Viva Magenta! How to style Pantone's Colour of 2023

Somewhere between red and blue, warm and cool, vintage and futuristic - there is Viva Magenta, Pantone’s colour of the year 2023. Following last year’s curious and creative periwinkle hue, the colour-matching brand revealed its new ‘brave, fearless, and pulsating’ shade to set a rose-tinted tone for the next 12 months.

Here, we outline innovative ways to use this ‘audacious’ shade in your own interiors, whether that’s a subtle pop of pink or a striking crimson colour scheme.

Image Dezeen.

The smallest dose of magenta creates a deliciously rosy hue, making it a dream accent colour for minimalists. As with any interior trend, less is more - look at accessories in this jewelled tone to bring in pocketfuls of optimism without overdoing it. Plush pinkish-red cushions, warm magenta lampshades, and plummy pops of paint can all be used to dip a toe into this striking tone.

You can’t get more eye-catching than a pinky-purple-toned door. If you opt for a magenta front door, the colour is warm, welcoming, and seriously injects kerb appeal. Inside, the evocative energy of this shade (think clays, orchids, even colours of the galaxy) can inject timeless, natural beauty into spaces, without relying solely on neutrals. With our colour-matching service, we can create a tone that’s true to you for your front, garage, and made-to-measure internal doors (including Pantone’s Viva Magenta). If you’d prefer a bespoke entrance door featuring a different colour on each side, we can do that too - all our doors are truly unique, from styles and woods to colours and configurations.

Image: Canberra Weekly

Image: JetClass PT

Interior designers love bringing magenta furniture pieces into clients’ spaces. Sofas, armchairs, or footstools in berry-hued velvets invoke a sense of nostalgia, reminiscent of grand homes. When rooms are layered up with vintage accessories, old books, and lacquered trays, it creates a truly luxurious finish that’s right up to date.

Image: Furniture and Choice

If going bolder is in your 2023 interior plans, try power-clashing Viva Magenta with complementary shades on the colour wheel. For example, crimson panelling could be used to create an accent wall alongside pale millennial pink walls, while oranges and reds can create different depths and focal points. Although naturally energising, this rich shade has the potential to make a space feel quite dark. So, if you’re going big and painting an entire room raspberry, be sure to check there’s plenty of natural light first.

Tickled pink? If you’re craving a crimson update to your interior or exterior doors, contact us. A member of our specialist team will talk you through door design ideas involving Viva Magenta, or any colour of your choice.